Redefining physiotherapy
Phyx
2021
I had the opportunity to collaborate with PHYX Physiotherapy+ in developing their official website. As a dynamic physiotherapy and fitness studio, Phyx is dedicated to empowering individuals to discover, recover, or enhance their fitness abilities.
My role in this project includes research, branding and product design (ideation to prototyping).
—
Research
Understanding the taxonomy of physiotherapy.
I conducted a card sorting exercise to gain deeper insights into the taxonomy of physiotherapy, particularly exploring how individuals perceive the interrelationships between various terms. This valuable information serves as a foundation for informing the design process and establishing an effective information hierarchy.
Low-fidelity exploration
—
Ideation
Establishing a brand identity.
During the early stage of the design process, I did rounds of visual explorations to define the desired look and feel of the website. Collaborating closely with the founder, we aimed to establish a visual language that is cohesive to the philosophy of the physiotherapy studio.
—
Outcome
Physiotherapy, redefined.
Phyx aims to change the perception of physiotherapy, making it accessible and appealing to all. The goal is to showcase its broad range of services, from injury prevention to improving health and fitness, and to challenge traditional views, making physiotherapy an inclusive practice for everyone.
